Having a view on where your customers are in relation to your place of trading, and how they can reach you or you can reach them, is vitally important for both in-store and online channels over web and mobile. Geolocation services can be used to interact with and communicate with customers.
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Investing in omnichannel and mobile with a mapping strategy will help forward-thinking retailers to provide customers with a personalised and consistent experience across all channels.
This will help you win the hearts and minds of customers, make better marketing decisions and increase business performance.
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Technology changes at pace so it’s hard to keep up to date. By sharing some free knowledge and best practice, we hope to help you make the right decisions for your business. Keep us in mind next time you have questions on Google Cloud!