How to use location services to create an omnichannel experience
Having a view on where your customers are in relation to your place of trading, and how they can reach you or you can reach them, is vitally important for both in-store and online channels over web and mobile. Geolocation services can be used to interact with and communicate with customers.
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Explore the main areas that location services can be used to create an omnichannel experience, including:
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Mobile and web store locators
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Geomarketing for mobile applications
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Geomarketing for decision making
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Customer engagement applications
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Visualisation of the supply chain
Consumers and retail have changed - there is a need for action
Investing in omnichannel and mobile with a mapping strategy will help forward-thinking retailers to provide customers with a personalised and consistent experience across all channels.
This will help you win the hearts and minds of customers, make better marketing decisions and increase business performance.
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